For 40 years the world ran on relational databases, and they are perfect for exact matches. But roughly 80% of enterprise data is unstructured — emails, PDFs, images, audio, Slack messages.
Ask SQL for “a legal clause about indemnity that doesn’t use the word indemnity” and it fails — not because it’s slow, but because keyword search has no concept of meaning.
How to read this: the purple curve is why this category of database exists at all. The world’s data is exploding, and almost none of it fits in rows and columns.






