Ali Reza Rashidi is an experienced business intelligence consultant and author, with a decade of expertise in the field. His contributions include several books on data, management, and BI, and the development of a novel BI analysis theory named "DEEP PHYSICS." His work uniquely integrates science, business, and the intricacies of human decision-making. Rashidi's current focus is on creating an AI and metadata-based platform aimed at analyzing human behavior, demonstrating his commitment to advancing the intersection of technology and business analysis.